WB Announces Godzilla (2014) Global Licensing And Merchandising Program
created 04/24/2014 - 3:04pm
Warner Bros. Consumer Products Announces Godzilla Global Licensing And Merchandising Program As The Highly Anticipated Film Stomps Closer To Theaters
Toys and Figures, Apparel and Accessories, Costumes and More to Delight Fans Before the "King of the Monsters" Conquers Theaters on May 16
BURBANK, Calif., April 24, 2014 -- Warner Bros. Consumer Products (WBCP) announced today a slate of new partners signed on to support Warner Bros. Pictures' and Legendary Pictures' highly anticipated film Godzilla with product inspired by the epic action adventure. Led by master toy partner Bandai America Incorporated, alongside JAKKS Pacific, Inc., Rubie's Costume Co., NECA, Sideshow Collectibles and more, the global licensing and merchandising program for Godzillawill mark the rebirth of Toho's iconic creation with a monstrous array of products fit for fans of all ages. Products will be available at mass and specialty retailers worldwide, with several products also available at www.WBShop.com.
"Already one of the most recognizable characters in all of pop culture, Godzilla's return to the big screen will re-introduce the 'King of the Monsters' to a whole new generation," said Brad Globe, President, Warner Bros. Consumer Products. "By working with key licensing partners who are inspired by the unforgettable experience of the film, WBCP will bring its visuals to life with imaginative product lines that will engage fans both new and old."
Master toy partner Bandai America Incorporated leads the way with an innovative line-up of toys, action figures and play sets inspired by Godzilla. Among their vast offerings inspired by the film is the Godzilla 2014 Atomic RoarTM Action Figure, which features a fearsome atomic-breathing action; and the Godzilla 2014 Pack of Destruction, which includes destructible buildings for Godzilla to rip apart.
The tent pole film is also supported by JAKKS Pacific, Inc. which will bring Godzilla to fans with a large-scale figure. JAKKS' Massive Godzilla figure promises to be a favorite for children and collectors, extending over 43" long, and featuring 12 points of articulation and a powerful swinging tail.
Global partner Rubie's Costume Co. will offer Godzilla costumes for children and adult fans, as well as a highly detailed Godzilla mask. More casual offerings include a Godzilla 2014 Costume Hoodie that transforms the wearer from ordinary to monstrous in seconds.
Licensing partner NECA will feature a complete line of novelty and collector toys across a variety of price points that will launch at retail throughout the year, beginning with collectible figures. High-end collectibles partner Sideshow Collectibles will offer authentic statues inspired by the film.
WBCP has also partnered with a number of apparel licensees to bring fans inspired apparel and accessories. Supporting the larger-than-life tent pole film, partners include Bioworld with on-trend apparel and accessories; and Trevco and Freeze with collections of t-shirts inspired by the "King of the Monsters," and more.
Younger fans will be thrilled to carry on the adventure with fun themed backpacks from licensee Fast Forward, featuring cool designs inspired by the film. Also offering adventure-to-go is leading food and beverage container manufacturer Thermos, with lunch kits and bottles emblazoned with Godzilla imagery.
Rounding out the global category support includes publishing partners Insight Editions with Godzilla: The Art of Destruction, which provides an in-depth look into the making of the film; and Legendary Comics with the official graphic novel, Godzilla: Awakening, set decades before the events portrayed in the film.
Around the world, WBCP will support the "King of the Monsters" with inspired product from its many regional partners.
Toho Co., Ltd.'s Godzilla franchise contains one of the most widely recognized movie monsters worldwide, including more than twenty-five films, multiple television programs, video games, and book series. Gareth Edwards directs Godzilla from a screenplay by Max Borenstein, story by David Callaham, based on the character "Godzilla" owned and created by TOHO CO., LTD. Thomas Tull is producing, along with Jon Jashni, Mary Parent and Brian Rogers. Patricia Whitcher and Alex Garcia are serving as executive producers, alongside Yoshimitsu Banno and Kenji Okuhira. Warner Bros. Pictures and Legendary Pictures present a Legendary Pictures production, a Gareth Edwards film, Godzilla. Slated to open beginning May 16, 2014, the film is expected to be presented in 3D, 2D and IMAX® in select theatres and will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company, except in Japan, where it will be distributed by Toho Co., Ltd. Legendary Pictures is a division of Legendary Entertainment.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.