Paramount Reportedly Lying About Transformers: Age Of Extinction Box Office Results
created 06/30/2014 - 4:08pm
It's being stated that Paramount is lying about the box office results for Transformers: Age Of Extinction.
According to Deadline, Transformers 4 didn't make it to the $100 million mark, but just short at around $97 million.
Industry insiders are stating that Paramount is intentionally fudging the numbers.
“They’re lying,” said one distribution head at a major studio.
Said another, “I don’t get get it. Is it just arrogance? What is the point of inflating your box office numbers? So they can claim the first $100M movie opening of the year? Oh please, who cares? It’s a great opening anyway.”
One distribution executive put it this way, “Looking at Rentrak, at this time the average for the three-days is $22.964M, representing a total gross for three days of $97.76M. Rentrak collected 97% of the grosses for the three days. In my humble opinion, it would be impossible for $100M to be reported.”
It's further suggested that Paramount stretched the numbers to avoid layoffs at the company, as apparently if T4 didn't gross $100 million in its opening, employees were to be let go.
Paramount, however, has replied stating their numbers are correct.
“We reported our number based on the estimates we received from the theaters this morning. This is our final number,” said a Paramount spokeswoman. $100.038M? “Yes.”
The $97 million would still give Transformers: Age Of Extinction the best opening of the year, surpassing April's Captain America 2 with $95 million.