Now Marvel Freezes Out X-Men Toys Because Of Guardians of the Galaxy
created 06/02/2014 - 11:20am, updated 06/02/2014 - 11:47am
Something is definitely brewing between Disney/Marvel and Fox Studios regarding the comic book movie properties of Fantastic Four and X-Men, which Fox owns the movie rights to.
An earlier report stated that Marvel Comics was putting their Fantastic Four comic books on hiatus because of the new Fox Studios Josh Trank Fantastic Four movie. It was also said that Marvel Comics wasn't promoting their X-Men characters as much anymore because they don't own the movie license.
Now it's being said that Disney/Marvel has not developed any merchandise for the X-Men: Days Of Future Past movie.
It's also suggested the reason being is because of the upcoming Disney/Marvel Guardians of the Galaxy movie.
It does seem odd there are no X-Men movie toys as the aisles are littered with Avengers, Iron Man and Amazing Spider-Man toys.
Below you can check out tweets from Rob Liefield, creator of X-Force and a well-known comic writer and artist.
Liefeld also comments that we might see Spider-Man in Avengers 3. He might not be too far off as Disney and Sony do have a mutual deal over the film and merchandise rights. Perhaps the recent comments from Max Landis aren't too far off.
X-Men will match If not exceed ASM2's domestic box office, meaning lots of eyeballs, but there are no toy tie-ins. The Fox shut out is real.— robertliefeld (@robertliefeld) June 1, 2014
It's not $$$$ that matters in this strategy, it's the hearts and minds of kids/toy buyers, not-too-subtly communicating what's "important"— robertliefeld (@robertliefeld) June 1, 2014
Cap 2 toys & ASM2 toys everywhere, X-Men - zippo. No promotions from toy aisles. Starve those properties. Makes X-Men comeback impressive!— robertliefeld (@robertliefeld) June 1, 2014
X-Men DOFP toys would get in the way of upcoming Guardians of the Galaxy onslaught of toys.— robertliefeld (@robertliefeld) June 1, 2014
Bottom line, it's a ballsy move to downgrade properties with high profile, big budget support in favor of stuff you control wholesale.— robertliefeld (@robertliefeld) June 1, 2014
You gotta understand, I love this stuff!! I love the business of comic films/brands and the unique situation Marvel has with their licenses— robertliefeld (@robertliefeld) June 1, 2014
My un-informed prediction, Sony will split producing/financing w/Marvel on next Spidey film and open door for inclusion in Avengers 3— robertliefeld (@robertliefeld) June 1, 2014
My twitter observations come from my view of the licensing/branded world and the public info at my finger tips. Same info available to all.— robertliefeld (@robertliefeld) June 1, 2014
For the record, I have no opinion in the Fantastic Four rumors. Need proof about cancelled comics. I'm commenting on toy freeze outs only.— robertliefeld (@robertliefeld) June 1, 2014
Cap2, ASM2 & X-Men have similar budgets/marketing commitments. One doesn't have a dedicated toy strategy-Not an accident, also not nefarious— robertliefeld (@robertliefeld) June 2, 2014
And finally, 2 Diamond select action figured exclusive to the comic market is not equivalent of a mass market toy strategy. Play sets, etc.— robertliefeld (@robertliefeld) June 2, 2014